The Official a2zapps.com Blog

15 Mar, 09 by Suraj Sinha (SS), Chief Customer & Product Strategy Officer, a2zapps.com

This is more complex than a transitive relationship. Especially, when we live in these turbulent economic times, we go through this desperation between passion for product improvement and search for monetary support. We all know that eventually customers will rule and guide everything and everyone irrespective of any external parameters. And, that is the only guiding force we have to live with.

We gave away all our energy, time and money to come up with such a beautiful and most importantly, useful product (not a research project or, experiment). And, we are 200% confident in our growth potential as our only direct competition is the new ‘force.com’ by Salesforce.com as of today. So, why don’t we work 24/7 to make our first 25 customers successful? May be, then we chase VC’s or, they will chase us. Who knows?

Just to give a highlight once more, this product is recession-proof. As a matter of fact, in recession, this product helps emerging business owners to save money. (http://corporate.a2zapplications.com/corp/benefits)

It is a fight between skepticism on not-so-long-proven concept and confidence on traditionally proven concept. Apparently, Salesforce.com and few others showed the business community the power of CRM software over the internet (SaaS ) since 1999 with phenomenal success. And, in developing countries like India or South Asia, this product can save so much time, energy and money for SME’s (Small, Medium Enterprises). Let’s first perceive it with our current customers and prospective customers.

Therefore, ‘chase customers, customers and customers’ is our current ‘mool-mantra’. (Main motto) This will take the business community along with the VC community to a proven world of perception.

11 Mar, 09 by Suraj Sinha (SS), Chief Customer & Product Strategy Officer, a2zapps.com

Of course, we have 192 out of first 400 billionaires from these Ivy leagues. Their ideas, implementations and job and wealth creation directly (and indirectly) shaped our economies, lives and etc. etc. Their outstanding contributions have had enormous impact in creating many start-ups, Venture Capital ecosystem.

(Also, there are many others from similar ecosystem and outside the ecosystem those changed our economy, but purpose of this blog is to highlight on a recent example I read that has some impact on me)

There are some other people around us like Jack Ma (http://www.inc.com/magazine/20080101/how-i-did-it-jack-ma-alibaba.html). In my opinion; his tenacity, determination and business aptitude outside the ‘innovation-investment-ivy-league’ –centric ecosystem created an exemplary role. Many of us those want to be future entrepreneurs in a country like India or other Asian countries should read his life. He showed his great contentment and calmness without resisting outside hurdles and obstacles those are very predominant in developing countries. His submissive approach in handling adverse circumstances without losing business focus may be very effective in our culture of many religions, convictions and prejudices. His super-confidence in himself and customer-centric focus supersedes all obstacles and made him uniquely powerful and an ideal business leader.

Our business schools and elite institutions should include and share some of his experiences in regular class of entrepreneurship. Our scholars, professors and teachers sometime get out of the library full of books and embrace little bit of empiricism and reality.

It is more of ‘Intrapreneurship’ as Guy Kawasaki says before entrepreneurship. How to face the reality within a company or school premises is the first sign of entrepreneurship – or, “intrapreneurship”. We definitely need to look at ourselves, our attitudes and reboot our brains for a change.

Once George Bernard Shaw said, “The people who get on in this world are the people who get up and look for the circumstances they want, and, if they can’t find them, make them.” In a different (a bit cynical) tone, “The reasonable man adapts himself to this world; the unreasonable one is trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man”.