The extreme price sensitivity of the Indian MSME segment is often cited as a major reason for the reluctance of leading IT firms to look at the MSME segment as a viable market…
I want to use IT but find it very difficult to get good IT firms to show interest in my small firm.

“Managing IT is very challenging as I need to deal with many suppliers and each supplier blames the other suppliers when things do not work.” “Am I running an IT firm or a manufacturing firm?” “We have invested considerably in IT but are not sure whether we derive any value from these investments.”

These statements have been culled out from my conversations with IT users belonging to the micro, small and medium enterprises (MSME) segment across the country. But they truly believed that IT could help their firms become more competitive… Continue